One of Washington DC’s hottest, fastest-growing neighborhoods was poised to be the new home of a spectacular new condo building. To launch this new venture, Holladay Corporation came to us seeking to encapsulate the vibrant nature of the development. Using its distinctive urban vibe, central location, and modern living features as inspiration, we told the area’s Millennial generation how a new, extraordinary living experience was theirs for the taking.
A new kinetic logo, website and signage were created
50% were sold in fewer than 6 months on the market