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National Geographic Society was launching a worldwide project encouraging people to get off the couch and explore the plants and animals around them. The goal? Create the world’s most comprehensive virtual photo album of nature. Our team jump-started this mega-mission by establishing the look and feel of the program, including logo design, key art, style guide, and everything in between.
Client achieved the first ever Guinness World Records title for the Largest Online Photo Album of Animals
First Lady Michelle Obama, Selena Gomez, Jewel and Nick Jonas all joined in to support the mission