BRAND IDENTITY / MODEL MAKING / EVENT / DIGITAL DEVELOPMENT / MEDIA PLANNING / RENDERINGS / FLOOR PLANS / COLLATERAL / SIGNAGE / VIDEO
Reston Station was gearing up to be a place like no other in the Metropolitan DC area. By combining its transit convenience and trendy urban flair with its sprawling suburban location, our team positioned Reston Station and its new luxury apartment, BLVD, as a one-of-a-kind place for those seeking an artfully designed urban marketplace uniquely situated in the suburbs.
The campaign included print, digital, social, out of home, and broadcast
A collection of collateral, web, social & event tactics promoted the first residence of its kind located along the Silver Line
A retail revolution known as UrbanPop attracted foodies, artists, fashion-lovers and entertainers to the Plaza