ADVERTISING / PROMOTION / CONTENT CREATION / DIGITAL DEVELOPMENT / EXPERIENTIAL
Over the years, we’ve proudly embraced our inner tykes as a partner to Sprout. We’ve done fun things like craft partnership campaigns that go on to win awards. We discovered kindness really does count, and created advertising and promotions to encourage more of it from kids and parents everywhere. (A million acts, to be exact.) And we even tapped into the #NoFilter movement to invite Moms to “get real” with Sprout. Through it all, we always aimed to capture the essence of the network and the hearts of families.
Our Mothers Day promotion celebrated the real life of the modern Mom
It drew in a 40% increase in year-over-year submissions
We led over 25 family-friendly events to bring attention to the cause
A custom kindness counter app was created. Thousands of acts of kindness were uploaded on the spot
Local press coverage sparked a dialogue across the US