What good is advanced technology if it doesn’t improve everyday lives? We centered messaging around how Xfinity Communities goes beyond smart technology to deliver something far more valuable: smarter living. From an array of entertainment options to Wifi coverage to reliable home security – we showed how properties could transform into smart, connected communities.
Internal campaign elements included customized sales launch kits with collateral and branded premium items. The customer-facing campaign included an educational video series deployed via digital display and social media, custom-animated spots, print ads, and collateral.
Xfinity Communities is currently transforming more than 189,000 properties and 14.7 million units across the country.