Student enrollment in online courses has grown faster than overall enrollment in conventional higher education, with more than 6.7 million Americans now taking at least one course online annually. Here’s a quick snapshot of some of the best ways to keep online students engaged and enrolled.

When it comes to healthcare, people don’t want to be bombarded with advertising. They want to talk, share, and engage with others who have similar needs. There are four main types of communities in healthcare. Here is how to create a strategy for each.

Google has become the de facto medical authority for comparing prices and services, reading testimonials and looking into non – traditional remedies.As modern marketers, you can put Google to work for you by providing convenient, accessible information that personalizes and simplifies the patient journey.

Micro-moments are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends. It’s during these micro-moments that consumers are most open to the influence of medical and health-care brands.

Today, patient satisfaction is mostly driven by digital touch points, not quality of care. 80% of patients reported they would switch providers for “convenience factors” alone. So if you want to grow, you’ll need to deliver a great experience.