23 Nov 2020
Barry Kessel
Discover why your brand is the most lasting of all components in your marketing arsenal. It’s the very thing that provides true product differentiation from your competitors. While product advantages are easy to imitate, and a competitor can always underprice you – no one can claim your brand.
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2 Nov 2020
Ad Age
And the digital winner of the 2020 presidential election cycle is… Facebook. In terms of tracked digital spending from April 9 onward, both President Donald Trump’s and former Vice President Joe Biden’s campaigns have spent considerably more across Facebook properties than Google properties. Here’s what you need to know from the Ad Age Campaign Ad Scorecard – in partnership with Kantar/CMAG.
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28 Sep 2020
MediaPost
D2C brands are still embracing TV advertising, with spending levels even with the first quarter. A new report from Alphonso TV finds that health and wellness brands are especially active and the largest category in its sample, with an outlay of $21.6 million in the second quarter.
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28 Sep 2020
Evan Weschler
Havit Advertising has named a new Chief Marketing Officer (CMO) to greatly expand its ability to provide enhanced capabilities for new clients who want to grow their business in new and exciting ways. Erin Pinckney has joined Havit from Effectv (the advertising sales division of Comcast) where she was the Executive Director of Sales Marketing. She will draw on her experience of creating multi-screen marketing solutions to help Havit’s current and prospective clients reach, engage and connect with their consumers and grow their businesses.
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21 Sep 2020
MarTech Series
Consumer behavior and spending have taken sharp turns and unexpected leaps as a result of the COVID-19 global health crisis. Market research can help you understand where your audience is in the moment, and where they might be in the future.
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