The ‘big idea’ was once the great marketing equalizer: anybody and everybody could grasp it, and quickly. This once-proven strategy reigned supreme in ad-land for decades. And while the big idea is still around, it’s not what drives brand allegiance.

Discover why your brand is the most lasting of all components in your marketing arsenal. It’s the very thing that provides true product differentiation from your competitors. While product advantages are easy to imitate, and a competitor can always underprice you – no one can claim your brand.

Using Influencers to promote your brand can be a powerful tactic within your marketing mix. This 101 primer will help you reap the rewards and mitigate the risks.

Havit Advertising has named a new Chief Marketing Officer (CMO) to greatly expand its ability to provide enhanced capabilities for new clients who want to grow their business in new and exciting ways. Erin Pinckney has joined Havit from Effectv (the advertising sales division of Comcast) where she was the Executive Director of Sales Marketing. She will draw on her experience of creating multi-screen marketing solutions to help Havit’s current and prospective clients reach, engage and connect with their consumers and grow their businesses.