17 Feb 2021
Barry Kessel
The ‘big idea’ was once the great marketing equalizer: anybody and everybody could grasp it, and quickly. This once-proven strategy reigned supreme in ad-land for decades. And while the big idea is still around, it’s not what drives brand allegiance.
23 Nov 2020
Barry Kessel
Discover why your brand is the most lasting of all components in your marketing arsenal. It’s the very thing that provides true product differentiation from your competitors. While product advantages are easy to imitate, and a competitor can always underprice you – no one can claim your brand.
2 Nov 2020
Ad Age
And the digital winner of the 2020 presidential election cycle is… Facebook. In terms of tracked digital spending from April 9 onward, both President Donald Trump’s and former Vice President Joe Biden’s campaigns have spent considerably more across Facebook properties than Google properties. Here’s what you need to know from the Ad Age Campaign Ad Scorecard – in partnership with Kantar/CMAG.
19 Oct 2020
Erin A. Pinckney
Using Influencers to promote your brand can be a powerful tactic within your marketing mix. This 101 primer will help you reap the rewards and mitigate the risks.
28 Sep 2020
D2C brands are still embracing TV advertising, with spending levels even with the first quarter. A new report from Alphonso TV finds that health and wellness brands are especially active and the largest category in its sample, with an outlay of $21.6 million in the second quarter.
21 Sep 2020
MarTech Series
Consumer behavior and spending have taken sharp turns and unexpected leaps as a result of the COVID-19 global health crisis. Market research can help you understand where your audience is in the moment, and where they might be in the future.