Cooper and Inspira
Forging a patient-centered healthcare partnership
Challenge
Expanding access to better healthcare with more doctors in more locations
In 2018, Cooper and Inspira successfully partnered in cardiology to create Cardiac Partners. But as new specialties were planned for the partnership, rather than create standalone brands for each medical specialty, Cooper and Inspira tasked Havit with crafting an identity framework that would allow for multiple specialties.
Solution
Driven by a shared goal
Havit started by defining the brand purpose – why these institutions are joining forces and what it means for patients.
Brand Purpose
At Cooper and Inspira, we share a common purpose
To provide exceptional healthcare to our neighbors in the communities of South Jersey. By creating working partnerships, we’ve increased our ability to help prevent, diagnose, treat, and heal those conditions that require our experience and specialized expertise.
Brand Purpose
Care expanded
By connecting two of the region’s leading healthcare systems, we’re providing patients access to more leading physicians, advanced procedures, capabilities, and technologies in over 100 locations across our region.
Brand Purpose
Stronger together
We’ve seen that when two leading healthcare systems come together, something wonderful happens. More knowledge is shared. More advancements are made. More patients receive quality care. And more lives are changed for the better. This is what we live for: to see you live your life to the fullest.
While powerful alone, we are even more so when we work together to bring you a higher level of care.
Solution
A unified look, built to evolve
In crafting a visual identity, we explored multiple fonts, layouts and color choices as we designed the new logo lockup to accommodate two very different logos with different colors, knowing we had to allow for future specialties yet unknown. The final design had specialties in warm grey with no punctuation to connect the 2 logos. A full style guide supports both specialties and allows for expansion.
Impact
One partnership with powerful results
The partnership has proven exceptionally effective, with a dramatic increase in patients and procedures. The number of providers has also increased, with more than 200 dedicated to Neurosciences and 150 in Cardiac Care. A single digital presence spans both specialties and has realized significant increases in traffic.
