Building Brands. Driving Viewership.
TV Network Campaigns
Get Ready to be Entertained, Enlightened and Engaged
- Brand Development
- Creative Content
- TV
- Radio
- Experiential
- Digital
- Social
- Out-of-Home
- Merchandise
Challenge
In a sea of viewing options, Havit is relied upon by TV networks to help promote viewership, excitement and consumer engagement for their most valuable programs and brand extensions.
Strategy
From Discovery’s Shark Week – television’s longest running event – to NCAA® March Madness, Havit is charged with generating compelling branded content that cuts through the clutter to excite, inform and educate consumers as well as promote viewership.
Solution – Discovery – Shark Week
Havit has contributed to the success of the Shark Week cultural phenomenon for more than a decade by developing marketing programs and partnerships that go beyond traditional promos, print ads and digital units.
For some FIN-spiration, and to drive tune-in and consumer engagement, Havit developed fully integrated consumer promotions, branded assets and a D2C third-party summertime partnership with Cold Stone Creamery®. Havit identified Cold Stone Creamery® as a sweet fit and spearheaded the relationship that resulted in sharky custom menu creations, in-store signage, consumer sweepstakes and branded elements including social, digital and more.
Solution – Animal Planet – Puppy Bowl
Uninterested in watching the big game? Animal Planet’s Puppy Bowl offers fans something better: Puppies. As the “Rufferee” blows the whistle, litters of rescue dogs run, roll and lick their way across the field.
For years, Havit has driven exposure of winter’s cuddliest competition through a series of engaging affiliate promotions and exciting contest sweepstakes intended to unleash viewers to this very pup-ular television event.
Solution – Turner Networks – NCAA® March Madness®
To capture the buzzer-beating final shot excitement of the NCAA® March Madness® tournament and its availability across AT&T U-Verse platforms, Havit deployed a multi-platform marketing campaign in key tournament markets. To promote one of sports’ most anticipated annual events, we leveraged traditional and digital media and created an immersive experiential and mobile tour where consumers shot hoops, received branded swag and learned about AT&T U-verse products and services on-site.
Solution – Sprout – Mom Is Here
Havit helped the first and only 24-hour preschool channel (now Universal Kids) put a fresh new spin on their successful “Mom Is Here” promotion by continuing to elevate Sprout as a brand that ‘gets’ the modern Mom.
Capitalizing on the #NoFilter movement, our campaign invited Moms to “get real” by showcasing themselves in the middle of very real moments with their children. The fully integrated promotion – centered around a microsite and spanning TV, digital, out-of-home, social and partnerships – convinced Moms everywhere that you don’t need a filter to enhance the moment because it’s perfect already.
