{"id":2906,"date":"2020-11-18T16:38:56","date_gmt":"2020-11-18T21:38:56","guid":{"rendered":"https:\/\/havitad.com\/?post_type=case_study&p=2906"},"modified":"2024-01-29T15:51:19","modified_gmt":"2024-01-29T20:51:19","slug":"path-beyond-pain","status":"publish","type":"case_study","link":"https:\/\/havitad.com\/case-study\/path-beyond-pain\/","title":{"rendered":"Path Beyond Pain"},"content":{"rendered":"\t\t
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Path Beyond Pain<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kaplan Center for Integrative Medicine<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Reduced opioid use and CPLs with feel good results for Kaplan Center for Integrative Medicine.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n
  • Brand Development<\/li>\n
  • Creative Content<\/li>\n
  • SEM<\/li>\n
  • Programmatic Display<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Challenge<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The Kaplan Center\u2019s Path Beyond Pain<\/em> is an intensive three-week program to help chronic pain sufferers reduce opioid use. Our goal was to find and engage those chronic pain sufferers who had given up hope in finding relief.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Strategy<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tWith no direct media channel to reach these patients, we had to help them discover Kaplan by micro-targeting them where they congregate online, primarily pain-related medical information sites.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Solution<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tBy delving into the mindset of chronic pain sufferers, we developed powerful emotional messaging. A two-pronged media approach was deployed: hyper-focused keyword search and contextually-targeted offer-driven display ads placed within content associated with chronic pain conditions, e.g. fibromyalgia. Programmatic placement allowed for continuous improvement by learning which search terms and content were most responsive, while retargeting kept the offer in front of site visitors.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    <\/span>Impact<\/span><\/span><\/span><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Hyper-targeting helped The Kaplan Center realize a CTR of 3.15%, the highest in their experience, delivering nearly 5,000 qualified leads over 8 weeks<\/strong>\u00a0at a cost of $3.42\u00a0each.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2908,"template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"_links_to":"","_links_to_target":""},"casestudy_category":[31],"acf":[],"yoast_head":"\nHavit – Path Beyond Pain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havitad.com\/case-study\/path-beyond-pain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havit – Path Beyond Pain\" \/>\n<meta property=\"og:description\" content=\"Reduced opioid use and CPLs with feel good results for Kaplan Center for Integrative Medicine. 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